In a world where customers and consumers are ever-more mindful of their spending, the role of Marketing Departments has never been more crucial. It's a time to shine, demonstrating the significant value we bring to the table. While having advanced systems and tools is beneficial, the key to success lies in your ability to understand and harness your data, transforming it into a powerhouse of Marketing value.
We warmly invite you to join us and Google at our event Master your Data-Driven Marketing in 2024 on January 25th, a gathering of knowledge and inspiration for all Marketing professionals. This event is specially tailored for those who want to move beyond geographical segmentation, seek a clearer picture of their key KPIs, or feel the pressure when reporting on campaign outcomes. But worry not, this event is all about turning these challenges into opportunities.
Navigating the complexities of marketing data without the right insights can be daunting. It's tempting to leap into advanced marketing systems, but real success comes from a balanced approach that combines the right tools with deep knowledge. We'll show you how to tune into the needs of both new and existing customers, decode patterns, and craft messages that resonate perfectly, delivered just when your audience is most receptive.
What we'll explore together:
- Identifying and tracking essential marketing data and KPIs
- Real Marketing Analytics cases from big brands
- Practical tips for enhancing your data analysis skills
- Strategies for sustainable and scalable data usage, paving the way for long-term success
Join us for this journey into the heart of data-driven marketing. Together with you and experts at Google we'll explore vibrant, effective strategies that will not only meet but exceed the demands of 2024 and beyond. The number of seats is limited for this in-person event – sign up now and be a part of shaping the future of Marketing!
Where: Google, Kungsbron 2
When: 25th of January